The Baby-Led™ Toothbrush is a toothbrush designed for baby-led oral care, which encourages healthy oral habits and may help prepare your baby for s...

The ezpz food cutters make baby-led weaning food prep ezpz! Start with the food cutter for food strips (6m+) to promote the palmar grasp. At 9m+ la...

Like all of ezpz's products, the Mini Mat is an all-in-one placemat + plate that suctions to the table. The mat is made from 100% food-grade silico...

Store snacks, leftovers and meals on-the-go To avoid leakage while traveling, place the mat + lid upright (not sideways) Compatible with the Mini...

ezpz Oral Development Tools are sensorimotor devices designed to help babies and toddlers practice their feeding, munching, biting and chewing skil...

Suction feature decreases tipped bowls and plates Stable base promotes self-feeding and develops fine motor skills  Mat fits ALL highchair trays,...

Learning to drink out of an open cup is an important developmental milestone, and the Tiny Cup helps baby transition from bottle to cup. Open cup...

Learning to self-feed is an important developmental milestone, and the ezpz Tiny Spoon is designed to help baby learn how to feed independently. Th...

Little explorers can’t help but get sucked into the sensory excitement of these bendy, rattly, chewy, suction-cup creations!Their vivid textures in...

Double the Toobz, double the possibilities!This expansion pack comes with enough tubes and connectors to double the length of your Air Toobz build,...

Add a big splash of dimpl fascination to bathtime!Each of these three coral-like critters is teeming with discoveries to explore.Scoop and pour wit...

A vibrant stack-and-discover experience!The top of each cup features a squishy silicone bubble embossed with a unique texture pattern. Little finge...

Count down to Christmas with the cutest daily surprise ever — a new clay character to sculpt each day! The Hey Clay Advent Calendar turns December ...

An incredibly unique shape-exploration experience!The six chunky shape blocks are each designed with fascinating textures that are sure to thrill ...

Get the your little one's senses spinning with excitement wherever they go!Designed with vivid spectral colors, exciting textures, and soothingly s...

Take the joy of PlayTab with you wherever you go!The two included sensory tiles can be popped in and out of the flexible, durable case, and you can...

This is the BOARD ONLY You will need to purchase Play Tabs to add to this Featured in the Toy Insider's 2024 Hot 20 List.Mix and match your discove...

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 1 includes the following tiles: Flipper Number Dial Maze

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 1 includes the following tiles: Trackball Color Wheel Switches

Say hello to the ultimate mix-and-match sensory experience!Designed for curious little hands, the PlayTab Modular Activity Board lets your child bu...

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 4 includes the following tiles: Gears Picture Change Squeaker

Grab, pull, POP!Each of these three silicone links is sized just right for little hands, is covered with a fascinating texture to explore, and feat...

These flexible links will make your creativity POP!Push them together to build something amazing, like a rainbow chain, a swirling sculpture, a goo...

What sweet treats will you be cookin' up today?Crack the hook-and-loop egg into the bowl. Pour in some baking mix and stir it up with the mixer - w...

Let's clean up!Little ones love to feel like they're helping out, and with this set, they get to actually help out.The spray bottle really sprays, ...

Roll into wonder!The colorful textured pegs move in and out as the cylinder rolls on its soft silicone tires.It's amazingly fun to watch. The textu...

It's a stacking toy with a spin—literally! Drop the vibrant discs onto the threaded corkscrew pole and go ooooh as they spin fast and smooth to set...

Spin, wobble, sort, and discover! Each of the five colorful pins features fascinating textures to feel plus a weighted base that wobbles wonderful...

Stack, roll, stick, and sip! Each of these six colorful, squishy cups features a suction cup on the bottom, a suctioning brim at the top, plus endl...

Pull, pop, and discover!Built into each side of this sturdy, rounded cube is a soft silicone bubble with a tab to grab and pull. Fingers can't help...

Grab, chew, wobble, POP!On the top is a silicone button little fingers can't help but push while the bumpy, textured frame provides a satisfying t...

This stylish age month collection set includes every month milestone to mark your little one’s growth throughout their first year, starting from a ...

Made of Natural Birch Wood Our baby size dividers measure approximately 7 in x 3.5 in, and fit a standard closet rod. These beauties are sanded to ...

The KiddyTrek 4-in-1 Sip & Snack Set turns chaos into convenience, giving you everything you need for snacking and sipping on the go, all in on...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - asle...

The ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crusties...

Get the temp, no butts about it! The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It delivers a ...

When baby's room is dryer than a philosophy lecture, it's time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the buil...

FINGER BRUSH: Double-sided finger brush gets top and bottom gums at once and protects finger from baby bitesNAIL SCISSORS + CASE: Ergonomic, no-sl...

A chest balm meets tissue mashup, BoogerWiper soothes snore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free wi...

Scared of a snip slip? Nix your nail-care nerves and take total trimming control with the Electric Nail Buffer. It safely buffs and shapes tiny nai...