Our Fragrance-Free Diaper Cream helps prevent and heal rashes. Formulated with Zinc Oxide and Kaolin Clay, both add hours of skin protection for ...

Tear Free | Gentle pH | Sulfate Free Our 2-in-1 Soothing Lavender Head to Toe Wash is your perfect wind-down companion after a day of fun! Our b...

Hypoallergenic | Great for Sensitive Skin | Naturally Scented Get ready for a refreshing burst of hydration! Our Sweet Citrus baby lotion is natu...

Sometimes baby's full of it. Gas, that is. Skip the drops and use Windi to instantly free stubborn gas stuck in baby's pipes. It's completely saf...

Our Hand Sanitizer effectively kills 99.9% of germs and bacteria. It has been formulated without the use of harsh chemicals and deeply cleanses w...

Helps your little one develop independent brushing skills—A training toothbrush for toddlers to learn oral care habits for healthy teeth at all sta...

Gently remove cradle cap from baby’s sensitive scalpSilicone bristle brush lightly massages scalp to help loosen cradle capFine-toothed comb to lif...

No matter how far along you are, finding a comfortable sleep position during pregnancy can feel near impossible. Give yourself some much-needed sle...

Gently cleans baby’s nails—Our baby nail brush helps keep baby’s nails clean to prevent germs and particles from collecting under nails.Soft, natur...

Massage and clean your baby’s gums and budding teeth—Soft and flexible baby finger toothbrush snugly fits adult finger for controlled brushing. He...

Our Zoey Naturals Body Butter is great for dry, irritated skin such as cradle cap and also assists in preventing and minimizing the appearance of...

Tear Free | Gentle pH | Sulfate Free Our 2-in-1 Sweet Citrus Head To Toe Wash is designed for head-to-toe cleansing without harsh chemicals. Our...

The ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crusties...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - asle...

When baby's room is dryer than a philosophy lecture, it's time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the buil...

The Baby-Led™ Toothbrush is a toothbrush designed for baby-led oral care, which encourages healthy oral habits and may help prepare your baby for s...

Get the temp, no butts about it! The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It delivers a ...

Store this Gentle Sea Turtle in the refrigerator or freezer, and when boo-boos occur, apply it to the injury to see those tears fade away! Each Com...

Fragrance Free | Hypoallergenic | Great for Sensitive Skin Our Fragrance Free Moisturizing Lotion is thoughtfully crafted to calm and nourish baby'...

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for par...

Scared of a snip slip? Nix your nail-care nerves and take total trimming control with the Electric Nail Buffer. It safely buffs and shapes tiny nai...

Keep your nips sealed. True story: You're probably going to get cracked, sore nipples while nursing. So you'll want a soothing solution to calm you...

Tackle all of your trimming troubles without nicking baby’s sensitive skin with the NailFrida SnipperClipper Set. See what you’re snipping through...

A chest balm meets tissue mashup, BoogerWiper soothes snore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free wi...

Fragrance Free | Tear Free | Gentle pH | Sulfate Free Our 2-in-1 Fragrance Free Head To Toe Wash is crafted for your baby’s delicate skin and hair....

Store this Cuddly Crab in the refrigerator or freezer, and when boo-boos occur, apply it to the injury to see those tears fade away! Each Comfort T...

Store this Soothing Seahorse in the refrigerator or freezer, and when boo-boos occur, apply it to the injury to see those tears fade away! Each Com...

Store this Smiley Shark in the refrigerator or freezer, and when boo-boos occur, apply it to the injury to see those tears fade away! Each Comfort ...

Keep baby's do smooth with this head-hugging, super soft brush + styling comb. Brush hair gently from scalp towards the hair tips to distribute th...

The Breast Care Self Care Kit is stocked with the breast tools to make stubborn clogged ducts + let-down lags a thing of the past. From a heated m...

When fever hits, Cool Pads help bring your little one's temp back down. No need to refrigerate them. Just open, cut to any size if needed, and appl...

Hypoallergenic | Great for Sensitive Skin | Naturally Scented Our Soothing Lavender Moisturizing Lotion is where hydration meets relaxation after t...

Store this Nuzzle Narwhale in the refrigerator or freezer, and when boo-boos occur, apply it to the injury to see those tears fade away! Each Comfo...

Keep this Brown Boo-Bear in the fridge or freezer and when boo-boos happen, apply to the hurt and watch the tears disappear! Each comfort toy: Is ...

FINGER BRUSH: Double-sided finger brush gets top and bottom gums at once and protects finger from baby bitesNAIL SCISSORS + CASE: Ergonomic, no-sl...