Gently grooms baby’s hair—Our baby brush and comb set is the perfect newborn grooming set to help tame baby’s growing hair. Super soft brush brist...

Our Soothing Lavender Head to Toe Wash is free of harsh chemicals and gently cleanses skin and hair. It's naturally gentle, tear free and has a g...

Our Lotion is free of harsh chemicals and provides hours of hydration to the skin. Paraben and phthalate free, our lotion is ideal for those with...

Sometimes baby's full of it. Gas, that is. Skip the drops and use Windi to instantly free stubborn gas stuck in baby's pipes. It's completely saf...

 Keep your little bundle’s nails trimmed and neat, while preventing accidental scratches, with our green sprouts® Baby Nail Clipper. Our nail trimm...

Helps your little one develop independent brushing skills—A training toothbrush for toddlers to learn oral care habits for healthy teeth at all sta...

Gently remove cradle cap from baby’s sensitive scalpSilicone bristle brush lightly massages scalp to help loosen cradle capFine-toothed comb to lif...

Our  Hand Sanitizer effectively kills 99.9% of germs and bacteria. It has been formulated without the use of harsh chemicals and deeply cleanses ...

MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypassing b...

No matter how far along you are, finding a comfortable sleep position during pregnancy can feel near impossible. Give yourself some much-needed sle...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - asle...

Gently cleans baby’s nails—Our baby nail brush helps keep baby’s nails clean to prevent germs and particles from collecting under nails.Soft, natur...

Zoey Naturals SPF 30 Mineral Sunscreen gives UVA/UVB sun protection and is infused with nutrients to keep your baby's skin nourished while in the...

Skip the chilly teething rings and help baby's gums without getting frostbite on their hands. The Not-Too-Cold-To-Hold Teether has a stay-warm hand...

Easily trims baby's nails to prevent self-scratching - Keep baby’s quick-growing nails trimmed to avoid accidental scratching of delicate skin and ...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - asle...

Our Zoey Naturals Body Butter is great for dry, irritated skin such as cradle cap and also assists in preventing and minimizing the appearance of...

Massage and clean your baby’s gums and budding teeth—Soft and flexible baby finger toothbrush snugly fits adult finger for controlled brushing. He...

Fevers and newborns are not a good mix. Butt, knowing their temp, and knowing it quickly, is. The Quick-Read Rectal Thermometer gives you fast and...

Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system spec...

When baby's room is dryer than a philosophy lecture, it's time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the buil...

The Baby-Led™ Toothbrush is a toothbrush designed for baby-led oral care, which encourages healthy oral habits and may help prepare your baby for s...

The ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crusties...

Find the breast lap-to-latch position in just one pillow. The Adjustable Nursing Pillow has 3 interchangeable layers to help you find the right hei...

Keep your nips sealed. True story: You're probably going to get cracked, sore nipples while nursing. So you'll want a soothing solution to calm you...

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for par...

Get the temp, no butts about it! The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It delivers a ...

Our Zoey Naturals Hair Detangler eases hair brushing while providing vital nutrients to the scalp and hair. Get less fuss and fewer tangles. Work...

A chest balm meets tissue mashup, BoogerWiper soothes snore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free wi...

Finally, a threesome that's social-distancing-compliant. The 3-in-1 Ear, Forehead + Touchless Thermometer is the ultimate multi-use infrared thermo...

Scared of a snip slip? Nix your nail-care nerves and take total trimming control with the Electric Nail Buffer. It safely buffs and shapes tiny nai...

The Breast Care Self Care Kit is stocked with the breast tools to make stubborn clogged ducts + let-down lags a thing of the past. From a heated m...

Tackle all of your trimming troubles without nicking baby’s sensitive skin with the NailFrida SnipperClipper Set. See what you’re snipping through...

Keep baby's do smooth with this head-hugging, super soft brush + styling comb. Brush hair gently from scalp towards the hair tips to distribute th...

FINGER BRUSH: Double-sided finger brush gets top and bottom gums at once and protects finger from baby bitesNAIL SCISSORS + CASE: Ergonomic, no-sl...

Warmies® Bottles are microwavable and gently scented with French lavender for the ultimate comfort and relaxation. Simply warm in a microwave or ch...