Toys 0+

Soft, soothing, and made for tiny hands—My First Baby Doll is the perfect first companion for your little one. Crafted from ultra-soft GOTS certifi...

Soft, soothing, and made for tiny hands—My First Baby Doll is the perfect first companion for your little one. Crafted from ultra-soft GOTS certifi...

Cool relief for sore little gums. Soothe teething discomfort naturally with the Chill + Fill Bunny Teether. Unlike traditional gel-filled teethers,...

Small enough for babies to grasp, Baby Paper will surely become baby’s favorite first toy. Baby Paper was created by a mom whose children were fasc...

The BIBS Baby Rattle Kangaroo is a soft, comforting toy designed to support early sensory exploration from the very beginning. Made with gentle tex...

The BIBS Baby Rattle Kangaroo is a soft, comforting toy designed to support early sensory exploration from the very beginning. Made with gentle tex...

Little Snuggles Rattles – thoughtfully designed for soft play and sweet little moments. Meet our Little Snuggles Rattles — the perfect little comp...

Little Snuggles Rattles – thoughtfully designed for soft play and sweet little moments. Meet our Little Snuggles Rattles — the perfect little comp...

For the little ones who think trucks are life, let Grant's Truck Water Toys bring a new level of excitement to bath time, the pool, or even water t...

Strawberry Patch Silicone Teether — Berry Sweet Relief for Tender Gums Soothe teething discomfort with our Strawberry Patch Teether from the charmi...

Meet the Tee Time Teether—made for little golfers who are already ahead of the game! Crafted from 100% food-grade silicone, this easy-to-hold teeth...

From Kickoff to Cuddles, Score Big on Teething Relief. Your little MVP is ready for game day with our adorable Silicone Touchdown Football Teether...

Little Snuggles Loveys — Soft, Sweet & Made for Every Cuddle Meet our Little Snuggles Loveys — tiny comfort companions designed for big snuggle...

A comforting companion for cuddles, naps, and adventures. Our Goose Lovie combines the sweetness of a plush goose with the softness of knitted cott...

Little explorers can’t help but get sucked into the sensory excitement of these bendy, rattly, chewy, suction-cup creations!Their vivid textures in...

Young minds will bloom at the sight of this cube!Each edge is connected by elastic bands to allow little hands to bend it and twist it this way and...

A classic game with extra giggles. This super-soft tan teddy moves his arms and mouth while playing peek-a-boo with the attached satin blanket. Pre...

A travel-friendly twist on the award-winning favorite. Squeeze Flora’s tummy for peek-a-boo fun. Her long ears flop down to hide and pop back up wh...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

A cuddly companion for playtime and discovery. Meet Kinsley the Kitty, a soft sensory mirror designed to keep little ones engaged at home and on th...

A musical adventure for little hands and growing minds. Introduce your little one to the joy of music with the Bitzy Tunes™ Musical Toy. Designed f...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars....

Bringing Paris to you, one teether at a time. Soothing silicone pairs with soft, crinkle fabric to create an all-around sensory experience that com...

The Bitzy Busy Ring is designed to keep little hands engaged and curious minds exploring, whether you’re at home or on the go. This thoughtfully de...

Little bit of this, little bit of that… little Bitzy Shake. The Bitzy Shake brings three times the fun with soft, flexible silicone, colorful danc...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

The Bitzy Traveler Developmental Sensory Toy is designed to support early learning through gentle play, texture, and sound. Soft and comforting wit...

The Bitzy Traveler’s got your back for all things on-the-go. Made with sensory plush, interesting sounds, textures and easy-to-grasp hanging featur...

Designed for tiny hands and sore gums, the Chew Crew teether offers comforting relief during every stage of teething. Made from soft, flexible sili...

Designed for tiny hands and sore gums, the Chew Crew teether offers comforting relief during every stage of teething. Made from soft, flexible sili...

Simple, soothing, and made for little hands, the Comfort Crew Teething Bear is designed to provide natural relief during teething. Crafted from sof...

Meet the Crinkle Crew: a teether with a twist. Soft silicone + crinkle fabric = soothing relief baby can obsess over. Add an easy-grip handle for t...

Meet the Crinkle Crew: a teether with a twist. Soft silicone + crinkle fabric = soothing relief baby can obsess over. Add an easy-grip handle for t...

Itzy Ritzy Cutie Coolers™ Water-Filled Teethers Cool, soothing relief for tender little gums. Make teething a little easier with the Itzy Ritzy Cut...

Help your little one keep their cool while teething with these adorable teethers! Our 3-pack of water-filled teethers are textured on both sides to...

A cuddly companion for tummy time and beyond. Meet Gracie the Goose, a soft sensory mirror designed to delight little ones through every stage of e...

Stack it, squeeze it, knock it down. The Itzy Blocks 10-piece sensory play set brings together squishy blocks, textured balls, and soft characters ...

Timeless Magic, Shared Enjoyment! Gentle motion captivates baby as parents share a moment of calm connection. With 30 minutes of Mozart and Bach, t...

Learning is sweet with the Itzy Play Bakery™ Put & Take Activity Toy. Designed to spark curiosity and encourage hands-on play, this interactive...

A fidget toy that pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to tables...

A fidget toy that pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to tables...

Looking for a friendlier way to teethe? Meet your baby’s new BFF: the Itzy Ring Pal. It’s the answer for sore gums, featuring a textured silicone r...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

The Itzy Trio Teething Ring is designed to give little ones multiple ways to soothe sore gums while supporting early sensory exploration. Featuring...

Pull, twist, spin, and discover. Keep curious little hands happily engaged with the Itzy Twist & Bop™, an interactive sensory toy designed to e...