Soft, soothing, and made for tiny hands—My First Baby Doll is the perfect first companion for your little one. Crafted from ultra-soft GOTS certifi...

Soft, soothing, and made for tiny hands—My First Baby Doll is the perfect first companion for your little one. Crafted from ultra-soft GOTS certifi...

Soft, soothing, and made for tiny hands—My First Baby Doll is the perfect first companion for your little one. Crafted from ultra-soft GOTS certifi...

Soft, soothing, and made for tiny hands—My First Baby Doll is the perfect first companion for your little one. Crafted from ultra-soft GOTS certifi...

This wrist teether is designed to fit securely on your baby's wrist, allowing them easy access to chew and soothe sore gums while minimizing drops....

This wrist teether is designed to fit securely on your baby's wrist, allowing them easy access to chew and soothe sore gums while minimizing drops....

The b.box Trio Teether in Lullaby Blue combines three unique textures in one convenient ring, designed to soothe your baby’s gums throughout every ...

The b.box Trio Teether in Lullaby Blue combines three unique textures in one convenient ring, designed to soothe your baby’s gums throughout every ...

Small enough for babies to grasp, Baby Paper will surely become baby’s favorite first toy. Baby Paper was created by a mom whose children were fasc...

Small enough for babies to grasp, Baby Paper will surely become baby’s favorite first toy. Baby Paper was created by a mom whose children were fasc...

The BIBS Baby Rattle Kangaroo is a soft, comforting toy designed to support early sensory exploration from the very beginning. Made with gentle tex...

The BIBS Baby Rattle Kangaroo is a soft, comforting toy designed to support early sensory exploration from the very beginning. Made with gentle tex...

Buzz into comfort with our adorable Silicone Honey Bee Teether, part of our charming Garden Party Teether Collection! Crafted from soft, flexible y...

For the little ones who think trucks are life, let Grant's Truck Water Toys bring a new level of excitement to bath time, the pool, or even water t...

Strawberry Patch Silicone Teether — Berry Sweet Relief for Tender Gums Soothe teething discomfort with our Strawberry Patch Teether from the charmi...

Little Snuggles Loveys — Soft, Sweet & Made for Every Cuddle Meet our Little Snuggles Loveys — tiny comfort companions designed for big snuggle...

Little Snuggles Loveys — Soft, Sweet & Made for Every Cuddle Meet our Little Snuggles Loveys — tiny comfort companions designed for big snuggle...

Elliot Elephant On The Go™ comes in a convenient travel size! This fluffy travel companion features four different nature sounds to calm kids and p...

Sleep Sheep on the Go™ comes in a convenient travel size! This fluffy travel companion features four different nature sounds to calm kids and promo...

Sweet Dreamz On the Go - Dog: this fluffy travel companion features four different nature sounds to calm kids and promote peaceful sleep. Three dif...

Tranquil Turtle™ Rechargeable - Ocean is a cute turtle, with fabric and stuffing made from 100% recycled fibers from plastic bottles, that glows wi...

Twinkles To Go Octo™ was made for traveling, transforming any dark, scary new place into an underwater dreamland and making your little bug feel al...

Little explorers can’t help but get sucked into the sensory excitement of these bendy, rattly, chewy, suction-cup creations!Their vivid textures in...

An incredibly unique shape-exploration experience!The six chunky shape blocks are each designed with fascinating textures that are sure to thrill ...

Grab, chew, wobble, POP!On the top is a silicone button little fingers can't help but push while the bumpy, textured frame provides a satisfying t...

Toothi clips to any bib, blanket, or lovey, adapting to suit Baby's preferences and Parent’s schedule. Long car ride? Snap Toothi to a bib for...

Meet baby’s new favorite playmate. Flappy the Elephant is a soft, animated plush that plays peek-a-boo and sings along to a playful song with flapp...

Meet baby’s giggly playmate. Animated Flora the Bunny sings and plays peek-a-boo with flapping ears that move to the rhythm. Press the left foot fo...

A classic game with extra giggles. This super-soft tan teddy moves his arms and mouth while playing peek-a-boo with the attached satin blanket. Pre...

A travel-friendly twist on the award-winning favorite. Squeeze Flora’s tummy for peek-a-boo fun. Her long ears flop down to hide and pop back up wh...

Endless adventures start here. The Itzy Ritzy Bespoke Spiral Car Seat Activity Set is designed to keep baby engaged, comforted, and curious while o...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars....

Bringing Paris to you, one teether at a time. Soothing silicone pairs with soft, crinkle fabric to create an all-around sensory experience that com...

Chew on this! Have a ball (and soothe sore gums!). The Bitzy Ball™ makes teething easier and playtime more engaging!   Age: 3mos+ • Materials: si...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. T...

Get ready for double the fun with the Sweetie Crinkle™. This playful sensory toy combines a soft silicone teether with plush fabric and gentle crin...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

The Bitzy Traveler Developmental Sensory Toy is designed to support early learning through gentle play, texture, and sound. Soft and comforting wit...

The Itzy Ritzy Bunny Sweetie Rattle and Silicone Teether turns teething time into playtime! Crafted from soft, flexible silicone, its textured brai...

Designed for tiny hands and sore gums, the Chew Crew teether offers comforting relief during every stage of teething. Made from soft, flexible sili...

Designed for tiny hands and sore gums, the Chew Crew teether offers comforting relief during every stage of teething. Made from soft, flexible sili...

Simple, soothing, and made for little hands, the Comfort Crew Teething Bear is designed to provide natural relief during teething. Crafted from sof...

Meet the Crinkle Crew: a teether with a twist. Soft silicone + crinkle fabric = soothing relief baby can obsess over. Add an easy-grip handle for t...

Meet the Crinkle Crew: a teether with a twist. Soft silicone + crinkle fabric = soothing relief baby can obsess over. Add an easy-grip handle for t...

Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured...

A fidget toy that pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to tables...