Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured...

Sore gums are no match for the Itzy Ritzy® Teething Mitt! Itzy Ritzy® teething mitts are safe on baby’s gums, and the glove design keeps baby from ...

  Sore gums are no match for the Itzy Ritzy® Teething Mitt! Itzy Ritzy® teething mitts are safe on baby’s gums, and the glove design keeps baby fro...

Parker the Pickle & Blake the Beet On Your Mark, Get Set, Play! Bring fun to your clean routine with these adorable Silly Swimmers™! With wind-...

A sensory sensation for your little one! The Itzy Spinner™ is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning face are su...

Get ready for double the fun with the Sweetie Crinkle™! This adorable essential combines a soothing silicone teether with soft plush and crinkle so...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Sensory satisfaction! Soothe and massage baby’s sore gums with Itzy Ritzy’s Teensy Tubes™! The textured hollow tube collapses and flexes reaching b...

Chew On This! Teething relief is at hand! Our Bitzy Grip™ developmental wrist teether is designed for baby's hands and their natural grasp reflex. ...

-Keep little paws busy with the Bashful Giraffe Ring Rattle. With four squashy paws, adorable perky ears and soft horns, and a gentle rattle which ...

Learning Balls are multisensory play and learn toys that come in two fun themes: Farm and Jungle. The animal designs, numbers, and colors are perfe...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow lit...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

This set of 4 adorable soft balls includes a owl, a fox, a dog and a sheep. Fun and adorably shaped sensory toys that help promote early childhood ...

The set of 4 Jungle cuddly balls includes a lion, a giraffe, a panda and a crocodile that accompany baby in his games. Their round shape makes it e...

The set of 4 Ocean comfort balls includes a polar bear, a whale, a penguin and an octopus that accompany baby in his games. Their round shape makes...

Say hello to your baby’s new favorite playtime buddy — a soft, sensory-packed activity book that grows right along with them! This 2-in-1 reversibl...

Your little explorer’s new favorite forest adventure awaits!This 2-in-1 reversible soft activity book is designed to grow with your baby, offering ...

Meet the perfect first “book” for busy little hands! The Jungle Friends Soft Activity Book is packed with crinkly textures, flaps to lift, colors t...

Say hello to your baby’s new favorite adventure! This 2-in-1 Ocean Soft Activity Book is packed with textures, colors, and surprises that keep litt...

An adorable music box very soft, pleasant to handle thanks to its soft texture and its pretty rounded forms. The soft material and smooth texture m...

An adorable music box very soft, pleasant to handle thanks to its soft texture and its pretty rounded forms. The soft material and smooth texture m...

An adorable music box very soft, pleasant to handle thanks to its soft texture and its pretty rounded forms. The soft material and smooth texture m...

An adorable music box very soft, pleasant to handle thanks to its soft texture and its pretty rounded forms. The soft material and smooth texture m...

Dinosaurs are always a big hit with little ones and Pebblesaurus are the cutest dinos you’ll find. Decidedly un-ferocious, these dinosaurs will be ...

Taggies was born over two decades ago when a mom noticed her child’s fascination with satin tags. This idea blossomed into a world of treasured pro...

The little creation that started it all. Taggies was created when two Moms noticed their babies loved to rub the one tag on their blanket. They wer...

LIINKLZ® are silicone tethers that keep items off the ground. Connect Liinklz to strollers, high chairs, car seats, carriers and more! This 3-pack ...

Wigloo is a simple, multi-dimensional toy that was designed to grow with your children as they develop. Wigloo was inspired by our little ones who ...

The plane sweater-knit rattle is an adorable and fun toy for babies. Crafted from a cozy blend of 85% cotton and 15% polyester, this rattle is incr...

The Big Brother Plush Bear is a charming and cuddly companion, perfect for children and collectors alike. This adorable bear is crafted from high-q...

Big Sister Plush Bear is an adorable and cuddly companion perfect for children and collectors alike. This charming plush bear is crafted from high-...

The Bow Silicone Ring Teether is a vibrant and playful toy designed for babies and toddlers. Crafted from gentle and secure silicone material, it i...

The car sweater-knit rattle is specially made for babies. Its adorable car transportation design is sure to catch their eye. Crafted from a blend o...

The construction sweater-knit rattle is designed for little ones. It is made with a blend of 85% cotton and 15% polyester and features a constructi...

The Dog Ring Silicone Teethers are an ideal solution for teething babies. Crafted from gentle and secure silicone, these teethers offer a comfortin...

Meet Miller the Mallard! Miller is a curious little explorer who loves splashing in puddles, flapping around the backyard, and waddling into new ad...

Meet Bernie the Lion! Bernie may be king of the jungle, but he’s really just a big softie at heart. With his fluffy mane and warm hugs, Bernie brin...

Meet Milo the Monkey! Milo is a silly, snuggly sidekick who’s always swinging into fun! With a cheeky grin and super-soft hugs, he loves climbing, ...