"Strike the slate call to sound like a hen. Be patient and wait for a tom to appear." Join the hunt and follow along as a family pursues a tom turk...

"Strike the slate call to sound like a hen. Be patient and wait for a tom to appear." Join the hunt and follow along as a family pursues a tom turk...

The Baby-Led™ Toothbrush is a toothbrush designed for baby-led oral care, which encourages healthy oral habits and may help prepare your baby for s...

The ezpz food cutters make baby-led weaning food prep ezpz! Start with the food cutter for food strips (6m+) to promote the palmar grasp. At 9m+ la...

The Gumline Feeder helps babies practice their feeding, munching, and chewing skills safely. Place soft and moist strips of fruits, vegetables, mea...

Like all of ezpz's products, the Mini Mat is an all-in-one placemat + plate that suctions to the table. The mat is made from 100% food-grade silico...

Store snacks, leftovers and meals on-the-go To avoid leakage while traveling, place the mat + lid upright (not sideways) Compatible with the Mini...

ezpz Oral Development Tools are sensorimotor devices designed to help babies and toddlers practice their feeding, munching, biting and chewing skil...

Suction feature decreases tipped bowls and plates Stable base promotes self-feeding and develops fine motor skills  Mat fits ALL highchair trays,...

Learning to drink out of an open cup is an important developmental milestone, and the Tiny Cup helps baby transition from bottle to cup. Open cup...

Learning to self-feed is an important developmental milestone, and the ezpz Tiny Spoon is designed to help baby learn how to feed independently. Th...

Little explorers can’t help but get sucked into the sensory excitement of these bendy, rattly, chewy, suction-cup creations!Their vivid textures in...

ake your builds to the next level—literally. This Air Toobz Extension Pack lets kids design longer, bigger, and more creative runs that stretch up,...

Add a whole new level of control to your builds with the Air Toobz Switch Accessory. Designed to attach easily to any Air Toobz setup, this interac...

Add a big splash of dimpl fascination to bathtime!Each of these three coral-like critters is teeming with discoveries to explore.Scoop and pour wit...

Flip to reveal the magic! This mesmerizing sensory toy transforms with every turn — flip it one way to create a bold black-and-white stack, then fl...

Take the joy of PlayTab with you wherever you go!The two included sensory tiles can be popped in and out of the flexible, durable case, and you can...

This is the BOARD ONLY You will need to purchase Play Tabs to add to this Featured in the Toy Insider's 2024 Hot 20 List.Mix and match your discove...

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 1 includes the following tiles: Flipper Number Dial Maze

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 1 includes the following tiles: Trackball Color Wheel Switches

Say hello to the ultimate mix-and-match sensory experience!Designed for curious little hands, the PlayTab Modular Activity Board lets your child bu...

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 4 includes the following tiles: Gears Picture Change Squeaker

Grab, pull, POP!Each of these three silicone links is sized just right for little hands, is covered with a fascinating texture to explore, and feat...

Roll into wonder!The colorful textured pegs move in and out as the cylinder rolls on its soft silicone tires.It's amazingly fun to watch. The textu...

It's a stacking toy with a spin—literally! Drop the vibrant discs onto the threaded corkscrew pole and go ooooh as they spin fast and smooth to set...

Spin, wobble, sort, and discover! Each of the five colorful pins features fascinating textures to feel plus a weighted base that wobbles wonderful...

Stack, roll, stick, and sip! Each of these six colorful, squishy cups features a suction cup on the bottom, a suctioning brim at the top, plus endl...

Grab, chew, wobble, POP!On the top is a silicone button little fingers can't help but push while the bumpy, textured frame provides a satisfying t...

Sweet style with built-in sun protection. Your little beach babe will be ready for sunny adventures in this adorable Flap Happy One-Piece Ruffle Sw...

Sweet style with sun-safe protection. The Flap Happy Gemma Two-Piece Swimsuit is made for sunshine, splashing, and twirling all summer long. Featur...

Classic style. Everyday sun protection. The Flap Happy Bucket Hat is a timeless favorite designed to help keep little ones comfortable and protecte...

Sustainable style for sunny adventures. Your little one will be ready for every splash, swim, and beach day in this adorable Flap Happy Swimsuit. M...

Sun protection that's ready to make a splash. Keep your little one cool, comfortable, and protected with the Flap Happy UPF 50+ Summer Splash Swim ...

Keep little ones cool, comfortable, and protected all summer long. The Flap Happy UPF 50+ Summer Splash Swim Hat is the perfect companion for sunny...

Made for sunny days and endless adventures. Whether he's splashing in the pool, building sandcastles, or chasing waves at the beach, the Flap Happy...

When fever hits, Cool Pads help bring your little one's temp back down. No need to refrigerate them. Just open, cut to any size if needed, and appl...

Keep baby's do smooth with this head-hugging, super soft brush + styling comb. Brush hair gently from scalp towards the hair tips to distribute th...

100% WEIRD. 100% HYGIENIC. Disposable NoseFrida Hygiene Filters are clinically proven to prevent mucus or bacterial transfer for seamless snotsucki...

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for par...

Sometimes baby's full of it. Gas, that is. Skip the drops and use Windi to instantly free stubborn gas stuck in baby's pipes. It's completely saf...

Toothi clips to any bib, blanket, or lovey, adapting to suit Baby's preferences and Parent’s schedule. Long car ride? Snap Toothi to a bib for...

- includes 8 themed bath grip stickers - includes an activity set w/ 4 crayons - made from 100% recycled plastic - textured grips with adhesive bac...

Shake, giggle, glow. Blair’s Light-Up Rattle turns every little wiggle into a mini light show, inviting babies to reach, grasp, and explore. The ea...