ake your builds to the next level—literally. This Air Toobz Extension Pack lets kids design longer, bigger, and more creative runs that stretch up,...

Add a whole new level of control to your builds with the Air Toobz Switch Accessory. Designed to attach easily to any Air Toobz setup, this interac...

Add a big splash of dimpl fascination to bathtime!Each of these three coral-like critters is teeming with discoveries to explore.Scoop and pour wit...

Flip to reveal the magic! This mesmerizing sensory toy transforms with every turn — flip it one way to create a bold black-and-white stack, then fl...

An incredibly unique shape-exploration experience!The six chunky shape blocks are each designed with fascinating textures that are sure to thrill ...

Take the joy of PlayTab with you wherever you go!The two included sensory tiles can be popped in and out of the flexible, durable case, and you can...

This is the BOARD ONLY You will need to purchase Play Tabs to add to this Featured in the Toy Insider's 2024 Hot 20 List.Mix and match your discove...

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 1 includes the following tiles: Flipper Number Dial Maze

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 1 includes the following tiles: Trackball Color Wheel Switches

Say hello to the ultimate mix-and-match sensory experience!Designed for curious little hands, the PlayTab Modular Activity Board lets your child bu...

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 4 includes the following tiles: Gears Picture Change Squeaker

Grab, pull, POP!Each of these three silicone links is sized just right for little hands, is covered with a fascinating texture to explore, and feat...

These flexible links will make your creativity POP!Push them together to build something amazing, like a rainbow chain, a swirling sculpture, a goo...

Roll into wonder!The colorful textured pegs move in and out as the cylinder rolls on its soft silicone tires.It's amazingly fun to watch. The textu...

A fine-motor factory overflowing with wonder! This engaging ball maze playset invites little ones to flip, crank, spin, and explore as colorful bal...

It's a stacking toy with a spin—literally! Drop the vibrant discs onto the threaded corkscrew pole and go ooooh as they spin fast and smooth to set...

Spin, wobble, sort, and discover! Each of the five colorful pins features fascinating textures to feel plus a weighted base that wobbles wonderful...

Stack, roll, stick, and sip! Each of these six colorful, squishy cups features a suction cup on the bottom, a suctioning brim at the top, plus endl...

Pull, pop, and discover!Built into each side of this sturdy, rounded cube is a soft silicone bubble with a tab to grab and pull. Fingers can't help...

Grab, chew, wobble, POP!On the top is a silicone button little fingers can't help but push while the bumpy, textured frame provides a satisfying t...

When fever hits, Cool Pads help bring your little one's temp back down. No need to refrigerate them. Just open, cut to any size if needed, and appl...

Keep baby's do smooth with this head-hugging, super soft brush + styling comb. Brush hair gently from scalp towards the hair tips to distribute th...

100% WEIRD. 100% HYGIENIC. Disposable NoseFrida Hygiene Filters are clinically proven to prevent mucus or bacterial transfer for seamless snotsucki...

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for par...

Sometimes baby's full of it. Gas, that is. Skip the drops and use Windi to instantly free stubborn gas stuck in baby's pipes. It's completely saf...

Toothi clips to any bib, blanket, or lovey, adapting to suit Baby's preferences and Parent’s schedule. Long car ride? Snap Toothi to a bib for...

From the creators of BabyLit®: Every area of the world can be mapped out for adventure, and brilliant babies love the sophistication of traveling b...

- includes 8 themed bath grip stickers - includes an activity set w/ 4 crayons - made from 100% recycled plastic - textured grips with adhesive bac...

Turn curious questions into glowing discoveries. Join Alex on a bright, hands-on adventure through sunshine, wind, rain, and snow. With the include...

Spark big imagination in a small backyard. Follow Blair as curiosity turns ordinary spaces into extraordinary adventures and new friends. With the ...

Bring storytime to life, literally! Join Pippa the paleontologist on a glow-filled trip through the age of dinosaurs. With the included Magic Magni...

Shake, giggle, glow. Blair’s Light-Up Rattle turns every little wiggle into a mini light show, inviting babies to reach, grasp, and explore. The ea...

Squish, search, and soothe—anywhere you go. The Peekaboo Sensory Bag is a portable, mess-free sensory toy filled with softly weighted beads and tin...

Encourages mindful play with stacking, nesting, & filling- Numbers for counting & holes for sprinkling- Made from Sprout Ware® plant-plasti...