When fever hits, Cool Pads help bring your little one's temp back down. No need to refrigerate them. Just open, cut to any size if needed, and appl...

Keep baby's do smooth with this head-hugging, super soft brush + styling comb. Brush hair gently from scalp towards the hair tips to distribute th...

100% WEIRD. 100% HYGIENIC. Disposable NoseFrida Hygiene Filters are clinically proven to prevent mucus or bacterial transfer for seamless snotsucki...

Tackle all of your trimming troubles without nicking baby’s sensitive skin with the NailFrida SnipperClipper Set. See what you’re snipping through...

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for par...

The Frida Baby Soft Sink Baby Bath offers a flexible, compact design that fits most sink sizes and shapes, making bath time safe and comfortable fo...

Sometimes baby's full of it. Gas, that is. Skip the drops and use Windi to instantly free stubborn gas stuck in baby's pipes. It's completely saf...

No matter how far along you are, finding a comfortable sleep position during pregnancy can feel near impossible. Give yourself some much-needed sle...

Find the breast lap-to-latch position in just one pillow. The Adjustable Nursing Pillow has 3 interchangeable layers to help you find the right hei...

Skip the soggy shirt and get leak-proof confidence for up to 8 hours with these disposable nursing pads. A leak-lock core quickly absorbs and dispe...

The Breast Care Self Care Kit is stocked with the breast tools to make stubborn clogged ducts + let-down lags a thing of the past. From a heated m...

Keep your nips sealed. True story: You're probably going to get cracked, sore nipples while nursing. So you'll want a soothing solution to calm you...

Easy as 1, 2. That's it. Breastfeeding can take its toll on your nipples. So save your sore, fed up nips with a 2-step set made to soothe + hydrate...

Toothi clips to any bib, blanket, or lovey, adapting to suit Baby's preferences and Parent’s schedule. Long car ride? Snap Toothi to a bib for...

From the creators of BabyLit®: Every area of the world can be mapped out for adventure, and brilliant babies love the sophistication of traveling b...

Fun Fillers take the fuss out of curating the perfect sensory play activity! Each pack includes themed sensory accessories that take playtime to th...

A tiny tube of magic for big feelings and curious eyes. The Baby Calm Down Bottle arrives prefilled and permanently sealed, ready to roll, shake, a...

- includes 8 themed bath grip stickers - includes an activity set w/ 4 crayons - made from 100% recycled plastic - textured grips with adhesive bac...

Turn curious questions into glowing discoveries. Join Alex on a bright, hands-on adventure through sunshine, wind, rain, and snow. With the include...

Spark big imagination in a small backyard. Follow Blair as curiosity turns ordinary spaces into extraordinary adventures and new friends. With the ...

Bring storytime to life, literally! Join Pippa the paleontologist on a glow-filled trip through the age of dinosaurs. With the included Magic Magni...

Shake, giggle, glow. Blair’s Light-Up Rattle turns every little wiggle into a mini light show, inviting babies to reach, grasp, and explore. The ea...

Squish, search, and soothe—anywhere you go. The Peekaboo Sensory Bag is a portable, mess-free sensory toy filled with softly weighted beads and tin...

Pack some fun and adventure into your next outing with a Sensory Play Jar! Tap to change colors and make things even more fun by filling your Senso...

Designed by a mom, the Pello Floor Cushion goes beyond the standard play mat or positioning cushion. The Pello Floor Cushion provides comfort and s...

Gently cleans baby’s nails—Our baby nail brush helps keep baby’s nails clean to prevent germs and particles from collecting under nails.Soft, natur...

Encourages mindful play with stacking, nesting, & filling- Numbers for counting & holes for sprinkling- Made from Sprout Ware® plant-plasti...

Use the Silicone Carry Loop to take Sprout Ware on-the-go! Attaches to bags & backpacks or fits on the wrist for quick carrying. Made from plat...

Cooling relief to soothe baby’s gums—Multiple textures to massage gums and relieve teething pain. Chill in the refrigerator for extra relief. Flex...

Gently remove cradle cap from baby’s sensitive scalpSilicone bristle brush lightly massages scalp to help loosen cradle capFine-toothed comb to lif...

Made from sustainable recycled polyester— Uses less energy and less water than traditional polyester during production. Recycled polyester also red...

Massage and clean your baby’s gums and budding teeth—Soft and flexible baby finger toothbrush snugly fits adult finger for controlled brushing. He...

Encourages mindful play with floating, scooping, & pouring Holes for sifting & sprinkling Made from Sprout Ware® plant-plastic Stacking de...

Four absorbent layers to protect against drips and drools—Super soft layers of organic cotton muslin to protect and clean baby’s messes.100% organi...

Four absorbent layers to protect against drips and drools—Super soft layers of organic cotton muslin to protect and clean baby’s messes.100% organi...

Versatile wipes that are safer & softer for sensitive skin Multi-purpose use, from household cleaning to diaper changes Made from soft, hypoall...

Give your little one perfect portions while they discover self-feeding, with our green sprouts® Silicone and Stainless Steel Training Spoons. Baby ...

Silicone tip is soft on gums—Infant spoon with soft and flexible silicone tip feels gentle against baby’s sensitive gums and mouth.Long, ergonomic ...

Silicone tip is soft on gums—Infant spoon with soft and flexible silicone tip feels gentle against baby’s sensitive gums and mouth.Long, ergonomic ...

Helps your little one develop independent brushing skills—A training toothbrush for toddlers to learn oral care habits for healthy teeth at all sta...

Waterproof protection from all of baby’s messes—Waterproof inner layer keeps drool and dribbles contained and prevents moisture from leaking on clo...

Super absorbent collar—Helps prevent rashes by absorbing milk dribbles and drools during feeding and teething. Waterproof and absorbent to keep ba...