PACK WITH PERSONALITY! Zip through life with the Itzy Explorer Tote™. Lightweight, modern, and functional, this zip-top carryall bag will take you ...

Meet Gracie the Goose, your little one’s new best buddy! Crafted from baby-soft fabric, this Itzy Huggable™ fits perfectly in tiny hands for endles...

POV: You’re raising a musical genius. This is music school with a fresh twist. An adorable sardine xylophone with a make-believe “can opener” malle...

Say goodbye to lost pacifiers! Our Itzy Paci Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish wit...

Objects in mirror are cuter than they appear! Enjoy your favorite view with the Itzy Peek Stroller Mirror™. Wraparound legs easily attach to stroll...

Learning is sweet with the Itzy Play Bakery™ Put & Take Activity Toy. Designed to spark curiosity and encourage hands-on play, this interactive...

A fidget toy that pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to tables...

A fidget toy that pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to tables...

A Fidget Toy That Pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to table...

Looking for a friendlier way to teethe? Meet your baby’s new BFF: the Itzy Ring Pal. It’s the answer for sore gums, featuring a textured silicone r...

Step right up to bath time fun with the Itzy Ring Toss! With three lightweight rings, a floating base, and a squeezable water-squirting ball, this ...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

Meet the Itzy Sips™ Weighted Straw Cup, your new go-to for stylish sipping on the go. Designed with parents in mind and little hands at heart, this...

The stackable lighthouse encourages motor skill development and the water-squirting octopus and seagull stimulate the senses. Get ready to set sail...

The Itzy Trio Teething Ring is designed to give little ones multiple ways to soothe sore gums while supporting early sensory exploration. Featuring...

Pull, twist, spin, and discover. Keep curious little hands happily engaged with the Itzy Twist & Bop™, an interactive sensory toy designed to e...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

Meet The Bitzy Pal™, a delightful pacifier and plush lovey combo designed to comfort and charm your little one. This soft cotton friend easily atta...

Squeeze in Some Fun! With Itzy Splash Pals, bathtime play is overflowing with possibilities! These squeezable food-shaped squirties and sprinkle st...

Oceans of Fun! Sail through baby`s clean routine with Seaside Splash Gift Set™. Featuring 12 nautical-themed pieces, this gift-ready bath set will ...

The Itzy Ritzy Shopping Cart Cover creates a comfortable, protected space for babies while out running errands or dining on the go. Designed to fit...

The Itzy Ritzy Silicone Teether Mitt is a practical, baby-friendly solution for soothing sore gums during the early teething stage. Designed especi...

The Itzy Ritzy Silicone Teether Mitt is a practical, baby-friendly solution for soothing sore gums during the early teething stage. Designed especi...

The Itzy Ritzy Silicone Teether Mitt is designed to bring comfort and relief to babies navigating sore gums and early teething. Thoughtfully made f...

The Itzy Ritzy Silly Swimmers Bath Set turns bath time into an engaging, hands-on play experience. Designed to encourage movement, curiosity, and c...

Parker the Pickle & Blake the Beet On Your Mark, Get Set, Play! Bring fun to your clean routine with these adorable Silly Swimmers™! With wind-...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Sprinkle, stack & nest! Pour on the fun with Itzy Sprinkle™ stacking and nesting cups. Featuring adorably patterned drain holes for pouring and...

Bid farewell to teething troubles with Itzy Ritzy’s Chew Crew™. Crafted with easy-to-hold handles, this teething companion offers soothing relief w...

The exterior of the caddy features a zippered front pocket that can store phones, keys and other parent essentials while the interior of the caddy ...

Get ready for double the fun with the Sweetie Crinkle™. This playful sensory toy combines a soft silicone teether with plush fabric and gentle crin...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Our Sweetie Strap is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piece...

Our Teensy Teether™ features a flexible, hollow nipple-like character shaped teether that is made of 100% food grade silicone and includes a gentle...

Sensory satisfaction! Soothe and massage baby’s sore gums with Itzy Ritzy’s Teensy Tubes™! The textured hollow tube collapses and flexes reaching b...

Bundle up for a heartwarming Christmas adventure. When Bartholomew Bear hears of a far-off land where snow always falls, he sets out with brave paw...

Sunny, playful, and full of seaside charm—A Day at the Sea invites little ones to count their way through a delightful day by the water. With lilti...

Little vehicle lovers will have a blast exploring this fun activity book filled with things that zoom, honk, fly, float, and roll. With over 40 big...

Introduce your little one to animals from around the globe with this fun and engaging sticker activity book. With over 40 oversized stickers and a ...

A gentle, nature-focused board book that helps little ones slow down and notice the world around them. Follow families as they work together to car...

A cheerful, baby-approved mirror book that brightens every moment. With playful shaped cutouts on each page leading up to a big, happy mirror at th...

Dirty little Dinosaur does not want to wash, but bedtime is coming fast. This sweet, silly story helps little ones understand everyday routines wit...

Make toothbrushing time a little less chaotic and a lot more fun. This playful board book follows a silly toddler and her snappy croc buddy as they...

A sweet, silly board book that helps little ones learn all about mealtime routines. Follow a playful toddler and her cheeky monkey friend as they e...

A gentle, thoughtful way to help little ones understand BIG feelings. The I Can Be… series introduces emotions through simple stories, beautiful il...