Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. T...

The Bitzy Busy Ring is designed to keep little hands engaged and curious minds exploring, whether you’re at home or on the go. This thoughtfully de...

Get ready for double the fun with the Sweetie Crinkle™. This playful sensory toy combines a soft silicone teether with plush fabric and gentle crin...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

The Bitzy Traveler Developmental Sensory Toy is designed to support early learning through gentle play, texture, and sound. Soft and comforting wit...

Your forever bag for baby & beyond, every (little) step along the way! The Boss Plus™ Backpack is everything you love in our original Boss Back...

The Boss Plus Backpack Diaper Bag is designed to support parents through every stage, from newborn days to busy outings and beyond. With a polished...

Lighten up your diaper bag with our multitasking Breastfeeding Boss™! Made of ultra-soft, breathable muslin, this newborn essential goes from swadd...

The Itzy Ritzy Bunny Sweetie Rattle and Silicone Teether turns teething time into playtime! Crafted from soft, flexible silicone, its textured brai...

Designed for tiny hands and sore gums, the Chew Crew teether offers comforting relief during every stage of teething. Made from soft, flexible sili...

Designed for tiny hands and sore gums, the Chew Crew teether offers comforting relief during every stage of teething. Made from soft, flexible sili...

Simple, soothing, and made for little hands, the Comfort Crew Teething Bear is designed to provide natural relief during teething. Crafted from sof...

Meet the Crinkle Crew: a teether with a twist. Soft silicone + crinkle fabric = soothing relief baby can obsess over. Add an easy-grip handle for t...

Meet the Crinkle Crew: a teether with a twist. Soft silicone + crinkle fabric = soothing relief baby can obsess over. Add an easy-grip handle for t...

Cool comfort for every stage of teething. Help soothe sore little gums with this adorable 3-Pack Nautical Water-Filled Teether Set. Designed with e...

The Itzy Ritzy Boss Plus Backpack Diaper Bag is designed for parents who want a structured, easy-to-organize bag that works for everyday outings, t...

Add character to your clean routine with Itzy Bitzy Puppets™. Perfect for bath time or anytime, these adorable finger puppets offer a variety of se...

The Itzy Ritzy Hold & Fold backpack from the Belong Collection is your go-to for family adventures big and small. Lightweight yet durable, it f...

Adventure awaits! Mini size for itzy trips! Lightweight & lovable, our Itzy Bitzy Bag is the perfect tagalong for trips around the block or aro...

Your little one will travel in style with our adorable and functional backpacks, designed specifically for kids on-the-go. Encourage their independ...

Bitzy Driver — On-the-Go Play for Little Explorers One minute it’s tummy time, the next it’s errands around town. The Bitzy Driver turns everyday o...

Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured...

A cuddly companion for tummy time and beyond. Meet Gracie the Goose, a soft sensory mirror designed to delight little ones through every stage of e...

Your #1 Fan! Keep baby cool, calm, and collected with the Itzy Breeze 3-Speed Stroller Fan™. Featuring a baby-safe fan guard, this USB-chargeable f...

Your #1 Fan! Keep baby cool, calm, and collected with the Itzy Breeze 3-Speed Stroller Fan™. Featuring a baby-safe fan guard, this USB-chargeable f...

Itzy Captain Bath Toy — Smooth Sailing at Bath Time Bath time just got a whole lot more fun. The Itzy Captain turns splashing into playtime with a ...

Itzy Clip Pacifier Strap — Keep Pacis Close & Clean Say goodbye to lost pacifiers and constant pick-ups. The Itzy Clip Pacifier Strap keeps pac...

Itzy Clip Pacifier Strap — Keep Pacis Close & Clean Say goodbye to lost pacifiers and constant pick-ups. The Itzy Clip Pacifier Strap keeps pac...

Happy go ducky! Float into fun with three members of the Itzy Ducky Family™. Made of soft, squeezable material in modern colors, these duckies have...

PACK WITH PERSONALITY! Zip through life with the Itzy Explorer Tote™. Lightweight, modern, and functional, this zip-top carryall bag will take you ...

Meet Gracie the Goose, your little one’s new best buddy! Crafted from baby-soft fabric, this Itzy Huggable™ fits perfectly in tiny hands for endles...

POV: You’re raising a musical genius. This is music school with a fresh twist. An adorable sardine xylophone with a make-believe “can opener” malle...

Objects in mirror are cuter than they appear! Enjoy your favorite view with the Itzy Peek Stroller Mirror™. Wraparound legs easily attach to stroll...

Learning is sweet with the Itzy Play Bakery™ Put & Take Activity Toy. Designed to spark curiosity and encourage hands-on play, this interactive...

A fidget toy that pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to tables...

A fidget toy that pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to tables...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

A sensory adventure wherever you go. Keep little hands busy and curious with Itzy Travel Charms™, the perfect take-along toy for everyday adventure...

The Itzy Trio Teething Ring is designed to give little ones multiple ways to soothe sore gums while supporting early sensory exploration. Featuring...

Pull, twist, spin, and discover. Keep curious little hands happily engaged with the Itzy Twist & Bop™, an interactive sensory toy designed to e...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

Our snuggly Itzy Friends Toy Collection Itzy Lovey features soft Sherpa fabric and textured ribbons that baby will love to explore! A textured sili...

Meet The Bitzy Pal™, a delightful pacifier and plush lovey combo designed to comfort and charm your little one. This soft cotton friend easily atta...

Fashion Meets Function! The winner in paci storage! The multi-use Itzy Paci Pod™ attaches onto your diaper bag, purse or travel bag to keep essenti...

Squeeze in Some Fun! With Itzy Splash Pals, bathtime play is overflowing with possibilities! These squeezable food-shaped squirties and sprinkle st...

The Itzy Ritzy Shopping Cart Cover creates a comfortable, protected space for babies while out running errands or dining on the go. Designed to fit...

The Itzy Ritzy Silicone Teether Mitt is a practical, baby-friendly solution for soothing sore gums during the early teething stage. Designed especi...

The Itzy Ritzy Silicone Teether Mitt is a practical, baby-friendly solution for soothing sore gums during the early teething stage. Designed especi...