Our Sweetie Strap is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piece...

Chew On This! Relief is at hand! Our Bitzy Grip™ developmental teether is designed for baby's natural grasp reflex. Multiple textures and soft flex...

Chew On This! Relief is at hand! Our Bitzy Grip™ developmental teether is designed for baby's natural grasp reflex. Multiple textures and soft flex...

Sensory satisfaction! Soothe and massage baby’s sore gums with Itzy Ritzy’s Teensy Tubes™! The textured hollow tube collapses and flexes reaching b...

A fidget toy that pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to tables...

Chew On This! Teething relief is at hand! Our Bitzy Grip™ developmental wrist teether is designed for baby's hands and their natural grasp reflex. ...

Sore gums are no match for the Itzy Ritzy® Teething Mitt! Itzy Ritzy® teething mitts are safe on baby’s gums, and the glove design keeps baby from ...

Itzy Ritzy’s Itzy Lovey will become an instant BFF for your little one! The adorable lion features soft sherpa fabric paired with minky plush that...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars....

Sore gums are no match for the Itzy Ritzy® Teething Mitt! Itzy Ritzy® teething mitts are safe on baby’s gums, and the glove design keeps baby from ...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

  Sore gums are no match for the Itzy Ritzy® Teething Mitt! Itzy Ritzy® teething mitts are safe on baby’s gums, and the glove design keeps baby fro...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars....

Teethe, Taste, & Train! Give baby their first taste of self-feeding with the Itzy Pre-feeding Teether Set™! Featuring looped handles for easy g...

Your little one will travel in style with our adorable and functional backpacks, designed specifically for kids on-the-go. Encourage their independ...

Chew on this! Have a ball (and soothe sore gums!). The Bitzy Ball™ makes teething easier and playtime more engaging!   Age: 3mos+ • Materials: si...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

Stack, Squeeze & Explore! Build imagination from the ground up with Itzy Blocks™. This 10-piece play set features squishy-soft blocks and textu...

Sore gums are no match for the Itzy Ritzy® Teething Mitt! Itzy Ritzy® teething mitts are safe on baby’s gums, and the glove design keeps baby from ...

Add character to your clean routine with Itzy Bitzy Puppets™. Perfect for bath time or anytime, these adorable finger puppets offer a variety of se...

Shake, Rattle & Teethe!Shake off those teething blues with the Sweetie Rattle™ silicone teether. Made of soft, flexible silicone, this engaging...

Sore gums are no match for the Itzy Ritzy® Teething Mitt! Itzy Ritzy® teething mitts are safe on baby’s gums, and the glove design keeps baby from ...

Your little one will travel in style with our adorable and functional backpacks, designed specifically for kids on-the-go. Encourage their independ...

A sensory sensation for your little one! The Itzy Spinner™ is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning face are su...

Squeezable Squirties for Bath Time Bliss!Have some good clean fun with Itzy Squirt™ bath toys. These soft, squeezable water-squirting characters en...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

Your little one will travel in style with our adorable and functional backpacks, designed specifically for kids on-the-go. Encourage their independ...

Get ready for double the fun with the Sweetie Crinkle™! This adorable essential combines a soothing silicone teether with soft plush and crinkle so...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

The exterior of the caddy features a zippered front pocket that can store phones, keys and other parent essentials while the interior of the caddy ...

Bid farewell to teething troubles with Itzy Ritzy’s Chew Crew™. Crafted with easy-to-hold handles, this teething companion offers soothing relief w...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. T...

The Belong Collection radiates the comfort, balance and everyday adventures of being right where you belong: with your family. This backpack is you...

Fashion Meets Function! The winner in paci storage! The multi-use Itzy Paci Pod™ attaches onto your diaper bag, purse or travel bag to keep essenti...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. T...

Bid farewell to teething troubles with Itzy Ritzy’s Chew Crew™. Crafted with easy-to-hold handles, this teething companion offers soothing relief w...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

Our 3-pack of water-filled teethers are textured on both sides to help soothe sore gums, and they can be chilled in the refrigerator for extra reli...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Sprinkle, stack & nest! Pour on the fun with Itzy Sprinkle™ stacking and nesting cups. Featuring adorably patterned drain holes for pouring and...

Parker the Pickle & Blake the Beet On Your Mark, Get Set, Play! Bring fun to your clean routine with these adorable Silly Swimmers™! With wind-...

Lighten up your diaper bag with our multitasking Breastfeeding Boss™! Made of ultra-soft, breathable muslin, this newborn essential goes from swadd...