Meet The Bitzy Pal™, a delightful pacifier and plush lovey combo designed to comfort and charm your little one. This soft cotton friend easily atta...

Meet Gracie the Goose, your little one’s new best buddy! Crafted from baby-soft fabric, this Itzy Huggable™ fits perfectly in tiny hands for endles...

The stackable lighthouse encourages motor skill development and the water-squirting octopus and seagull stimulate the senses. Get ready to set sail...

Learning is sweet with the Itzy Play Bakery™ Put & Take Activity Toy. Designed to spark curiosity and encourage hands-on play, this interactive...

Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured...

A fidget toy that pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to tables...

The Itzy Ritzy Boss Plus Backpack Diaper Bag is designed for parents who want a structured, easy-to-organize bag that works for everyday outings, t...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Designed for tiny hands and sore gums, the Chew Crew teether offers comforting relief during every stage of teething. Made from soft, flexible sili...

The Belong Collection radiates the comfort, balance and everyday adventures of being right where you belong: with your family. This backpack is you...

Designed for tiny hands and sore gums, the Chew Crew teether offers comforting relief during every stage of teething. Made from soft, flexible sili...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Sprinkle, stack & nest! Pour on the fun with Itzy Sprinkle™ stacking and nesting cups. Featuring adorably patterned drain holes for pouring and...

Parker the Pickle & Blake the Beet On Your Mark, Get Set, Play! Bring fun to your clean routine with these adorable Silly Swimmers™! With wind-...

Lighten up your diaper bag with our multitasking Breastfeeding Boss™! Made of ultra-soft, breathable muslin, this newborn essential goes from swadd...

Objects in mirror are cuter than they appear! Enjoy your favorite view with the Itzy Peek Stroller Mirror™. Wraparound legs easily attach to stroll...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Shake, Rattle & Teethe!Shake off those teething blues with the Sweetie Rattle™ silicone teether. Made of soft, flexible silicone, this engaging...

Your little one will travel in style with our adorable and functional backpacks, designed specifically for kids on-the-go. Encourage their independ...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

Bid farewell to teething troubles with Itzy Ritzy’s Chew Crew™. Crafted with easy-to-hold handles, this teething companion offers soothing relief w...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

Your forever bag for baby & beyond, every (little) step along the way! The Boss Plus™ Backpack is everything you love in our original Boss Back...

The exterior of the caddy features a zippered front pocket that can store phones, keys and other parent essentials while the interior of the caddy ...

Add character to your clean routine with Itzy Bitzy Puppets™. Perfect for bath time or anytime, these adorable finger puppets offer a variety of se...

Sensory satisfaction! Soothe and massage baby’s sore gums with Itzy Ritzy’s Teensy Tubes™! The textured hollow tube collapses and flexes reaching b...

A fidget toy that pops! Put a new spin on sensory play with the Itzy Pop & Whirl™ fidget toy. Featuring a suction cup base, it sticks to tables...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars....

Our Sweetie Strap is made of 100% food grade silicone and keeps pacifiers in place while also looking stylish with our new durable beaded one-piece...