Sleep Bag: Cozy Comfort for Dreamy Nights Wrap your little one in the softest comfort with our Sleep Bag, made from smooth and breathable viscose ...

Our signature Convertible Romper makes changing your baby a Snap! (or as we like to say a Zip!) Super soft Viscose from Bamboo fiber fabric and Ang...

Our Signature 2 Way Zipper Footie makes changing your baby a Snap! (or as we like to say a Zip!) Super soft viscose from bamboo fabric and Angel De...

Our Signature 2 Way Zipper Footie makes changing your baby a Snap! (or as we like to say a Zip!) Super soft viscose from bamboo fabric and Angel De...

Little Snuggles Rattles – thoughtfully designed for soft play and sweet little moments. Meet our Little Snuggles Rattles — the perfect little comp...

Itzy Ritzy Cutie Coolers™ Water-Filled Teethers Cool, soothing relief for tender little gums. Make teething a little easier with the Itzy Ritzy Cut...

Lou Lou & Company Zipper Footie Silky-soft comfort made for sleep, snuggles, and everyday wear. Keep your little one cozy from head to toe in t...

Little Snuggles Loveys - Soft, sweet, and made for every cuddle. Meet our Little Snuggles Loveys — the perfect tiny companions for naps, car rides...

Our signature Convertible Romper makes changing your baby a Snap! (or as we like to say a Zip!) Super soft Viscose from Bamboo fiber fabric and Ang...

Magnetic Me Modal Magnetic Footie Silky-soft comfort with magnetic closures for easier changes, day or night. The Modal Magnetic Footie is made fro...

A heartwarming adventure with Winnie the Pooh and friends. Join Eeyore, Winnie the Pooh, Piglet, Tigger, and the rest of the Hundred Acre Wood gang...

Looking for a friendlier way to teethe? Meet your baby’s new BFF: the Itzy Ring Pal. It’s the answer for sore gums, featuring a textured silicone r...

Made for cozy cuddles and calming moments, the Tonies Winnie the Pooh & Piglet Cuddle Tonie combines soothing stories with a super-soft plush d...

Meet the Crinkle Crew: a teether with a twist. Soft silicone + crinkle fabric = soothing relief baby can obsess over. Add an easy-grip handle for t...

Sweet, snuggly, and full of love—the Little Sis Plush Bear is a charming companion made for cuddles, comfort, and celebrating special sibling momen...

Simple, soothing, and made for little hands, the Comfort Crew Teething Bear is designed to provide natural relief during teething. Crafted from sof...

The Itzy Ritzy Silly Swimmers Bath Set turns bath time into an engaging, hands-on play experience. Designed to encourage movement, curiosity, and c...

The Bitzy Traveler Developmental Sensory Toy is designed to support early learning through gentle play, texture, and sound. Soft and comforting wit...

The Itzy Ritzy Silicone Teether Mitt is designed to bring comfort and relief to babies navigating sore gums and early teething. Thoughtfully made f...

Designed to make diaper changes faster and quieter, our Modal Magnetic Footie is a go-to essential for both daytime wear and middle-of-the-night ch...

The Rainbow Recliner & Swivel Glider combines playful charm with luxurious comfort, all on a lovingly rounded silhouette. Rest and recharge on ...

Naptime never looked so good! Made from the same silky-soft Lou Lou fabric you know and love, this crib sheet makes a cozy landing spot for baby ch...

Bundle up for a heartwarming Christmas adventure. When Bartholomew Bear hears of a far-off land where snow always falls, he sets out with brave paw...

A classic game with extra giggles. This super-soft tan teddy moves his arms and mouth while playing peek-a-boo with the attached satin blanket. Pre...

Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured...

Objects in mirror are cuter than they appear! Enjoy your favorite view with the Itzy Peek Stroller Mirror™. Wraparound legs easily attach to stroll...

This squeezable teddy bear rattle is the softest available in the US market. It will be a cherished crib companion day and night.

At the end of an exciting day it can be challenging for little ones to wind down. Sleepy Bear Night Light Tonie was created to help. By combining b...

Shake, Rattle & Teethe!Shake off those teething blues with the Sweetie Rattle™ silicone teether. Made of soft, flexible silicone, this engaging...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

This classic compilation brings together four beloved Bill Martin Jr. and Eric Carle bear stories in both English and Spanish: Brown Bear, Brown Be...

Join us for some fun in the Hundred Acre Wood! Listen as Winnie the Pooh and his good friends Christopher Robin, Piglet, Tigger, Owl, Rabbit, Eeyor...