A heartwarming adventure with Winnie the Pooh and friends. Join Eeyore, Winnie the Pooh, Piglet, Tigger, and the rest of the Hundred Acre Wood gang...

A polished look made for play. Our Polo Shortie combines timeless style with everyday comfort, creating an easy one-piece outfit for warm-weather a...

Made for cozy cuddles and calming moments, the Tonies Winnie the Pooh & Piglet Cuddle Tonie combines soothing stories with a super-soft plush d...

Tie-Bottom Gown — Simple, Cozy & Made for Easy Changes Meet the easiest outfit for day or night. Designed with those early newborn weeks in min...

Absorbent Cotton Drool Bib These stylish drool bibs are made of 100% absorbent cotton on the front and 100% polyester fleece on the back. The fro...

Meet the Crinkle Crew: a teether with a twist. Soft silicone + crinkle fabric = soothing relief baby can obsess over. Add an easy-grip handle for t...

Sweet, snuggly, and full of charm—the Little Bro Plush Bear is the perfect companion for cuddles, comfort, and celebrating special sibling moments....

Sweet, snuggly, and full of love—the Little Sis Plush Bear is a charming companion made for cuddles, comfort, and celebrating special sibling momen...

Signature Jersey Swaddle Blanket — Soft, Stretchy & Made to Grow Wrap your little one in comfort with our Signature Jersey Swaddle Blanket. De...

Simple, soothing, and made for little hands, the Comfort Crew Teething Bear is designed to provide natural relief during teething. Crafted from sof...

The Itzy Ritzy Silly Swimmers Bath Set turns bath time into an engaging, hands-on play experience. Designed to encourage movement, curiosity, and c...

The Bitzy Traveler Developmental Sensory Toy is designed to support early learning through gentle play, texture, and sound. Soft and comforting wit...

The Itzy Ritzy Silicone Teether Mitt is designed to bring comfort and relief to babies navigating sore gums and early teething. Thoughtfully made f...

Designed to make diaper changes faster and quieter, our Modal Magnetic Footie is a go-to essential for both daytime wear and middle-of-the-night ch...

The Rainbow Recliner & Swivel Glider combines playful charm with luxurious comfort, all on a lovingly rounded silhouette. Rest and recharge on ...

Naptime never looked so good! Made from the same silky-soft Lou Lou fabric you know and love, this crib sheet makes a cozy landing spot for baby ch...

Bundle up for a heartwarming Christmas adventure. When Bartholomew Bear hears of a far-off land where snow always falls, he sets out with brave paw...

A classic game with extra giggles. This super-soft tan teddy moves his arms and mouth while playing peek-a-boo with the attached satin blanket. Pre...

Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured...

Good things come in pairs, and our top + bottom sets are no exception. Made from Lou Lou & Co’s signature silky-soft fabric, this stretchy, coz...

Premium Knit Fabric Both lightweight and breathable, the knit fabric promotes a cool and comfortable night’s sleep. Wash before use to ensure the...

Great for the perfect swaddle or as an all-purpose receiving blanket Large 46’’ x 46’’ design grows with babies through the toddler years Polyeste...

Objects in mirror are cuter than they appear! Enjoy your favorite view with the Itzy Peek Stroller Mirror™. Wraparound legs easily attach to stroll...

This squeezable teddy bear rattle is the softest available in the US market. It will be a cherished crib companion day and night.

At the end of an exciting day it can be challenging for little ones to wind down. Sleepy Bear Night Light Tonie was created to help. By combining b...

Shake, Rattle & Teethe!Shake off those teething blues with the Sweetie Rattle™ silicone teether. Made of soft, flexible silicone, this engaging...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

This classic compilation brings together four beloved Bill Martin Jr. and Eric Carle bear stories in both English and Spanish: Brown Bear, Brown Be...

Join us for some fun in the Hundred Acre Wood! Listen as Winnie the Pooh and his good friends Christopher Robin, Piglet, Tigger, Owl, Rabbit, Eeyor...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...