Sore gums are no match for the Itzy Ritzy® Teething Mitt! Itzy Ritzy® teething mitts are safe on baby’s gums, and the glove design keeps baby from ...

  Sore gums are no match for the Itzy Ritzy® Teething Mitt! Itzy Ritzy® teething mitts are safe on baby’s gums, and the glove design keeps baby fro...

Sore gums are no match for the Itzy Ritzy® Teething Mitt! Itzy Ritzy® teething mitts are safe on baby’s gums, and the glove design keeps baby from ...

Parker the Pickle & Blake the Beet On Your Mark, Get Set, Play! Bring fun to your clean routine with these adorable Silly Swimmers™! With wind-...

A sensory sensation for your little one! The Itzy Spinner™ is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning face are su...

Get ready for double the fun with the Sweetie Crinkle™! This adorable essential combines a soothing silicone teether with soft plush and crinkle so...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Sensory satisfaction! Soothe and massage baby’s sore gums with Itzy Ritzy’s Teensy Tubes™! The textured hollow tube collapses and flexes reaching b...

Chew On This! Teething relief is at hand! Our Bitzy Grip™ developmental wrist teether is designed for baby's hands and their natural grasp reflex. ...

-Keep little paws busy with the Bashful Giraffe Ring Rattle. With four squashy paws, adorable perky ears and soft horns, and a gentle rattle which ...

In two shakes of a lamb’s tail, Baby will be giggling away! The Bashful Lamb Ring Rattle is soft in a vanilla cream fur made with recycled fibres. ...

Irresistibly soft in a pink-colored fur made from recycled fibers, Bashful Pink Bunny Comforter features our beloved Bashful Bunny signature long l...

Learning Balls are multisensory play and learn toys that come in two fun themes: Farm and Jungle. The animal designs, numbers, and colors are perfe...

Learning Balls are multisensory play and learn toys that come in two fun themes: Farm and Jungle. The animal designs, numbers, and colors are perfe...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow lit...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

This set of 4 adorable soft balls includes a owl, a fox, a dog and a sheep. Fun and adorably shaped sensory toys that help promote early childhood ...

An adorable music box very soft, pleasant to handle thanks to its soft texture and its pretty rounded forms. The soft material and smooth texture m...

An adorable music box very soft, pleasant to handle thanks to its soft texture and its pretty rounded forms. The soft material and smooth texture m...

An adorable music box very soft, pleasant to handle thanks to its soft texture and its pretty rounded forms. The soft material and smooth texture m...

An adorable music box very soft, pleasant to handle thanks to its soft texture and its pretty rounded forms. The soft material and smooth texture m...

An adorable music box very soft, pleasant to handle thanks to its soft texture and its pretty rounded forms. The soft material and smooth texture m...

A true standalone item – part soother, part activity toy. A soothing activity toy for curious babies. Simple activity toy with sewn in teether and ...

Dinosaurs are always a big hit with little ones and Pebblesaurus are the cutest dinos you’ll find. Decidedly un-ferocious, these dinosaurs will be ...

A true standalone item – part soother, part activity toy. A soothing activity toy for curious babies. Simple activity toy with sewn in teether and ...

Taggies was born over a decade ago when a mom noticed her child’s fascination with satin tags. This idea blossomed into a world of treasured produc...

LIINKLZ® are silicone tethers that keep items off the ground. Connect Liinklz to strollers, high chairs, car seats, carriers and more! This 3-pack ...

Wigloo is a simple, multi-dimensional toy that was designed to grow with your children as they develop. Wigloo was inspired by our little ones who ...

The NogginRings™ was the second addition to the SmartNoggin Milestone Maker’s line! Originally introduced in the 1980’s, this Classic Developmental...

The NogginStik developmental light-up rattle is baby’s first learning toy. It might look like a cute version of a baby rattle, but it has a powerfu...

Made from organic natural rubber, this wild character from our My First Safari Collection is easy for tiny hands to grip. And when shaken, it respo...

Tara the Duck rattle toy is made from a soft bright organic yellow fabric with a funky little bow.  It has an enclosed rattle which teaches babies ...

Made from organic natural rubber, this little Dolphin from our Ocean Buddies Collection is easy for tiny hands to grip. And when shaken, it respond...

This large activity cube is based on Chillos the Sloth style and has all the things a baby loves! Different textures, a shiny mirror, a teether and...