Small enough for babies to grasp, Baby Paper will surely become baby’s favorite first toy. Baby Paper was created by a mom whose children were fasc...

Small enough for babies to grasp, Baby Paper will surely become baby’s favorite first toy. Baby Paper was created by a mom whose children were fasc...

Each animal has a special coat that needs to be closed, can you manage the button, zip, and snap? Each is the perfect size at 9 inches tall. • Help...

Little explorers can’t help but get sucked into the sensory excitement of these bendy, rattly, chewy, suction-cup creations!Their vivid textures in...

Double the Toobz, double the possibilities!This expansion pack comes with enough tubes and connectors to double the length of your Air Toobz build,...

A vibrant stack-and-discover experience!The top of each cup features a squishy silicone bubble embossed with a unique texture pattern. Little finge...

An incredibly unique shape-exploration experience!The six chunky shape blocks are each designed with fascinating textures that are sure to thrill ...

Get the your little one's senses spinning with excitement wherever they go!Designed with vivid spectral colors, exciting textures, and soothingly s...

Take the joy of PlayTab with you wherever you go!The two included sensory tiles can be popped in and out of the flexible, durable case, and you can...

This is the BOARD ONLY You will need to purchase Play Tabs to add to this Featured in the Toy Insider's 2024 Hot 20 List.Mix and match your discove...

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 1 includes the following tiles: Flipper Number Dial Maze

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 1 includes the following tiles: Trackball Color Wheel Switches

Say hello to the ultimate mix-and-match sensory experience!Designed for curious little hands, the PlayTab Modular Activity Board lets your child bu...

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 4 includes the following tiles: Gears Picture Change Squeaker

These flexible links will make your creativity POP!Push them together to build something amazing, like a rainbow chain, a swirling sculpture, a goo...

What sweet treats will you be cookin' up today?Crack the hook-and-loop egg into the bowl. Pour in some baking mix and stir it up with the mixer - w...

Let's clean up!Little ones love to feel like they're helping out, and with this set, they get to actually help out.The spray bottle really sprays, ...

Roll into wonder!The colorful textured pegs move in and out as the cylinder rolls on its soft silicone tires.It's amazingly fun to watch. The textu...

It's a stacking toy with a spin—literally! Drop the vibrant discs onto the threaded corkscrew pole and go ooooh as they spin fast and smooth to set...

Spin, wobble, sort, and discover! Each of the five colorful pins features fascinating textures to feel plus a weighted base that wobbles wonderful...

Stack, roll, stick, and sip! Each of these six colorful, squishy cups features a suction cup on the bottom, a suctioning brim at the top, plus endl...

Pull, pop, and discover!Built into each side of this sturdy, rounded cube is a soft silicone bubble with a tab to grab and pull. Fingers can't help...

Fun Fillers take the fuss out of curating the perfect sensory play activity! Each pack includes themed sensory accessories that take playtime to th...

A tiny tube of magic for big feelings and curious eyes. The Baby Calm Down Bottle arrives prefilled and permanently sealed, ready to roll, shake, a...

Pack some fun and adventure into your next outing with a Sensory Play Jar! Tap to change colors and make things even more fun by filling your Senso...

Meet baby’s giggly playmate. Animated Flora the Bunny sings and plays peek-a-boo with flapping ears that move to the rhythm. Press the left foot fo...

A classic game with extra giggles. This super-soft tan teddy moves his arms and mouth while playing peek-a-boo with the attached satin blanket. Pre...

Meet the sweetest grouch in the Hundred Acre Wood. This extra-squishy Eeyore is softly under-stuffed for a cuddly, slightly floppy feel and feature...

Double the cuddles from the Hundred Acre Wood. This extra-squishy Kanga plush comes with a fully removable Roo who tucks into her quilted pouch for...

Bring home the bounciest friend from the Hundred Acre Wood. This extra-squishy Tigger is softly under-stuffed for a cuddly, slightly floppy feel an...

Bring home the sweetest bear from the Hundred Acre Wood. This extra-squishy Pooh is softly under-stuffed for a cuddly, slightly floppy feel and fea...

A travel-friendly twist on the award-winning favorite. Squeeze Flora’s tummy for peek-a-boo fun. Her long ears flop down to hide and pop back up wh...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

Add character to your clean routine with Itzy Bitzy Puppets™. Perfect for bath time or anytime, these adorable finger puppets offer a variety of se...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured...

A sensory sensation for your little one! The Itzy Spinner™ is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning face are su...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

MODO is dough with a purpose — colorful, tactile, and made for hands-on exploring. Each set includes three bright doughs packed in sturdy, reusable...

Get ready to roll with Liki, the world’s most compact folding trike. The sleek urban design of the Liki Trike allows you to be safe and have fun, a...