Pull, pop, and discover!Built into each side of this sturdy, rounded cube is a soft silicone bubble with a tab to grab and pull. Fingers can't help...

Grab, chew, wobble, POP!On the top is a silicone button little fingers can't help but push while the bumpy, textured frame provides a satisfying t...

Fun Fillers take the fuss out of curating the perfect sensory play activity! Each pack includes themed sensory accessories that take playtime to th...

Pack some fun and adventure into your next outing with a Sensory Play Jar! Tap to change colors and make things even more fun by filling your Senso...

PLUSH ANIMAL BABY RATTLE: This 3`rattle features a colorful, smiling miniature stuffed elephant, giraffe, or zebra on a soft plush handle built fo...

Let their imaginations soar with butterflies of every color. All of our mats are double-sided for tons of coloring fun.  They are also dust-free wh...

Color all of our dinosaurs and then flip this placemat over to draw your own dino creation. All of our placemats can be used with chalk, dustless c...

The magic of Christmas is coming!  Preserve it with a photo with your kids.  This mat has a spot for the child's name, year, age, naughty or nice a...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

Add character to your clean routine with Itzy Bitzy Puppets™. Perfect for bath time or anytime, these adorable finger puppets offer a variety of se...

Stack, Squeeze & Explore! Build imagination from the ground up with Itzy Blocks™. This 10-piece play set features squishy-soft blocks and textu...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

A sensory sensation for your little one! The Itzy Spinner™ is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning face are su...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Our Big & Little Roller Toys are a twist on a classic. The two play shapes roll independently, or cuddle up together to roll as one or rest on ...

Our Big & Little Roller Toys are a twist on a classic. The two play shapes roll independently, or cuddle up together to roll as one or rest on ...

Our Big & Little Roller Toys are a twist on a classic. The two play shapes roll independently, or cuddle up together to roll as one or rest on ...

Our Big & Little Roller Toys are a twist on a classic. The two play shapes roll independently, or cuddle up together to roll as one or rest on ...

Our Big & Little Roller Toys are a twist on a classic. The two play shapes roll independently, or cuddle up together to roll as one or rest on ...

Irresistibly soft in a pink-colored fur made from recycled fibers, Bashful Pink Bunny Comforter features our beloved Bashful Bunny signature long l...

Set sail for swashbuckling adventures with the magnificent Barbarossa pirate ship with characters. All aboard this classic, award winning wooden to...

Budding builders are sure to love our best-selling construction set, a lovely plastic free toy for eco-friendly play. Take imaginations off to new...

Follow in the footsteps of our medical heroes with this sweet medical set - perfect for budding young doctors and nurses. Designed to be treasured ...

A fresh take on a classic, playtime doesn't get much sweeter than this miniature, doll sized ice-cream van. Painted in soft pink, grey and cream hu...

Learning Balls are multisensory play and learn toys that come in two fun themes: Farm and Jungle. The animal designs, numbers, and colors are perfe...

Learning Balls are multisensory play and learn toys that come in two fun themes: Farm and Jungle. The animal designs, numbers, and colors are perfe...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow lit...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

Fun and adorably shaped sensory toys that help promote early childhood development. Entertain for hours! The round shape and soft texture allow li...

This set of 4 adorable soft balls includes a owl, a fox, a dog and a sheep. Fun and adorably shaped sensory toys that help promote early childhood ...

The set of 4 Jungle cuddly balls includes a lion, a giraffe, a panda and a crocodile that accompany baby in his games. Their round shape makes it e...

The set of 4 Ocean comfort balls includes a polar bear, a whale, a penguin and an octopus that accompany baby in his games. Their round shape makes...

Introduce your little one to things that go with the Brilliant Baby® Sensory Vehicle Sound Puzzle! This interactive learning toy features six favor...

Taggies was born over a decade ago when a mom noticed her child’s fascination with satin tags. This idea blossomed into a world of treasured produc...

Taggies was born over two decades ago when a mom noticed her child’s fascination with satin tags. This idea blossomed into a world of treasured pro...

LIINKLZ® are silicone tethers that keep items off the ground. Connect Liinklz to strollers, high chairs, car seats, carriers and more! This 3-pack ...

Wigloo is a simple, multi-dimensional toy that was designed to grow with your children as they develop. Wigloo was inspired by our little ones who ...