Hit All the Right Notes! Unlock a symphony for the senses with Bitzy Tunes! This easy-to-hold music toy offers three fun sound modes: sing-along so...

Kinsley the Kitty! Objects in the Itzy Bitzy Mirror are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reache...

A beautiful introduction to first words and early learning. Designed to grow with your little one, Our Little Library Vol. 3 features five beautifu...

A beautiful first book designed for baby's earliest days. Created to support visual development from birth, this high-contrast baby book features s...

A beautifully illustrated introduction to the animal kingdom. Designed by professional watercolor artist and licensed speech therapist Tabitha Paig...

The perfect first book for little sports fans. Designed to support your baby's earliest developmental milestones, this high-contrast sports-themed ...

A magical, mess-free activity they'll enjoy again and again. Bring creativity to life with Wishy Washy, the reusable water reveal activity book cre...

Meaningful adventures, beautiful stories, and lessons that last a lifetime. Our Little Adventures invites little readers on three charming journeys...

A comforting companion for cuddles, naps, and adventures. Our Goose Lovie combines the sweetness of a plush goose with the softness of knitted cott...

A charming friend for cuddles and play. With its sweet turtle shape and soft knit texture, the Cove Turtle Plush brings a touch of coastal charm to...

Double the fun and double the discovery with the Krumples BOP & POP! This exciting sensory toy features a unique two-piece design that moves to...

Introduce your little builder to the exciting world of magnets with the SmartMax Start Plus Set! Designed especially for young children, this color...

Roar into imaginative play with the SmartMax My First Dinosaurs Set! Designed especially for little explorers ages 1–5, this engaging STEM toy lets...

Introduce your little one to the fun of farm life with the SmartMax My First Farm Animals Set! Designed for children ages 1–5, this engaging STEM t...

Go on a wild adventure with the SmartMax My First Safari Animals Set! Designed for children ages 1–5, this award-winning STEM toy introduces young ...

Flip to reveal the magic! This mesmerizing sensory toy transforms with every turn — flip it one way to create a bold black-and-white stack, then fl...

Join Tonies for a heartwarming adventure in the Hundred Acre Wood with this lovable Piglet Tonie. After Piglet disappears when he feels “too small”...

Take off on an unforgettable adventure with the Tonies Disney & Pixar Up Tonie! Join Carl Fredricksen, a retired balloon salesman with a big dr...

Made for cozy cuddles and calming moments, the Tonies Winnie the Pooh & Piglet Cuddle Tonie combines soothing stories with a super-soft plush d...

Made for cozy cuddles and calming moments, the Tonies Simba & Timon Cuddle Tonie combines soothing stories with a super-soft plush design littl...

Made for cozy cuddles and calming moments, the Tonies Olaf Cuddle Tonie combines soothing stories with a super-soft plush design little listeners w...

Made for cozy cuddles and calming moments, the Tonies Minnie Mouse Cuddle Tonie combines soothing stories with a super-soft plush design little lis...

The Bitzy Busy Ring is designed to keep little hands engaged and curious minds exploring, whether you’re at home or on the go. This thoughtfully de...

Happy go ducky! Float into fun with three members of the Itzy Ducky Family™. Made of soft, squeezable material in modern colors, these duckies have...

Squeeze in Some Fun! With Itzy Splash Pals, bathtime play is overflowing with possibilities! These squeezable food-shaped squirties and sprinkle st...

POV: You’re raising a musical genius. This is music school with a fresh twist. An adorable sardine xylophone with a make-believe “can opener” malle...

"Strike the slate call to sound like a hen. Be patient and wait for a tom to appear." Join the hunt and follow along as a family pursues a tom turk...

“Good luck, bowhunters…” Head into the great outdoors with this adventure-filled board book that introduces little ones to the world of North Ameri...

“Get excited for opening day…” Step into deer camp and experience the traditions that make hunting season so special. From campfire storie...

“Take aim!” Follow along on a bird hunt as skilled dogs point, flush, and retrieve across fields and wetlands. From upland birds to waterfow...

“Sit in the duck blind and wait…” Bring the excitement of the waterfowl hunt to storytime with this engaging board book that introduces litt...

“E is for Edisto… F is for Fireflies…” Celebrate the charm of South Carolina with this sweet, rhyming board book made just for little locals and vi...

“H is for hole-in-one… hooray!” Get little ones ready to tee off with this fun, rhyming board book all about golf. With simple words, playful illus...

“B is for bonefish…” Inspire a love for fishing from the very start with this playful, rhyming board book made for little anglers. From cast...

Here’s a polished, on-brand product description—playful, simple, and perfect for gifting: Make bath time a little more magical with this interacti...

Turn bath time into bubble-filled fun with this easy-to-use Water Whisk. Just place it in the water, turn the handle, and watch as it creates foamy...

Start your little one’s love of the game early with Pickleball Baby! Whether you’re raising a future pickleball pro or just sharing your favorite h...

Sunny, playful, and full of seaside charm—A Day at the Sea invites little ones to count their way through a delightful day by the water. With lilti...

A gentle, thoughtful way to help little ones understand BIG feelings. The I Can Be… series introduces emotions through simple stories, beautiful il...

Dive deep and explore beneath the waves with these Ocean Puzzle Sticks—a fun, hands-on activity that brings friendly underwater scenes to life. Sim...

Meet Billy—an explorer, a hero, a superstar… he can be anything he WANTS to be. With big imagination and unstoppable determination, Billy shows lit...

Meet Ruby—she can do ANYTHING. Determined, confident, and full of personality, Ruby knows what she wants and isn’t afraid to go after it—no matter ...

Honest, simple, and just a little bit funny—Everyone Poops is a modern toddler classic that helps little ones understand a natural part of everyday...

So many ways to play, create, and explore! The Let’s Explore! Activity Book features reusable, child-friendly play pieces that bring each page to l...

Hands-on fun meets early learning with the Let’s Explore! Activity Book. Designed with reusable, child-friendly play pieces, this interactive book ...

Meet Norman the Mallard—a soft, snuggly companion full of personality and charm. Crafted from ultra-soft, cuddly faux fur, Norman is made for cozy ...

Turn everyday moments into playful learning with these Water-Activated Flash Cards. Designed to reveal bright, vibrant colors with just a swipe of ...

Turn everyday moments into playful learning with these Water-Activated Flash Cards. Designed to reveal bright, vibrant colors with just a swipe of ...