Your new favorite keychain!Made entirely of soft, squishy silicone and featuring a delightful dimpl bubble built into its big noggin, this friendly...

Get the your little one's senses spinning with excitement wherever they go!Designed with vivid spectral colors, exciting textures, and soothingly s...

Take the joy of PlayTab with you wherever you go!The two included sensory tiles can be popped in and out of the flexible, durable case, and you can...

This is the BOARD ONLY You will need to purchase Play Tabs to add to this Featured in the Toy Insider's 2024 Hot 20 List.Mix and match your discove...

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 1 includes the following tiles: Flipper Number Dial Maze

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 1 includes the following tiles: Trackball Color Wheel Switches

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 3 includes the following tiles: Sweeper Latch Mirror Picture Dial

Created to fit onto Fat Brain's PlayTab Modular Activity Board, Sensory Set 4 includes the following tiles: Gears Picture Change Squeaker

These flexible links will make your creativity POP!Push them together to build something amazing, like a rainbow chain, a swirling sculpture, a goo...

What sweet treats will you be cookin' up today?Crack the hook-and-loop egg into the bowl. Pour in some baking mix and stir it up with the mixer - w...

Let's clean up!Little ones love to feel like they're helping out, and with this set, they get to actually help out.The spray bottle really sprays, ...

Roll into wonder!The colorful textured pegs move in and out as the cylinder rolls on its soft silicone tires.It's amazingly fun to watch. The textu...

It's a stacking toy with a spin—literally! Drop the vibrant discs onto the threaded corkscrew pole and go ooooh as they spin fast and smooth to set...

Spin, wobble, sort, and discover! Each of the five colorful pins features fascinating textures to feel plus a weighted base that wobbles wonderful...

Stack, roll, stick, and sip! Each of these six colorful, squishy cups features a suction cup on the bottom, a suctioning brim at the top, plus endl...

A teeter-tottering pendulum to please the ears!Between the two transparent windows is a little mallet suspended in the middle and a unique bell ton...

Pull, pop, and discover!Built into each side of this sturdy, rounded cube is a soft silicone bubble with a tab to grab and pull. Fingers can't help...

Grab, chew, wobble, POP!On the top is a silicone button little fingers can't help but push while the bumpy, textured frame provides a satisfying t...

Fun Fillers take the fuss out of curating the perfect sensory play activity! Each pack includes themed sensory accessories that take playtime to th...

Pack some fun and adventure into your next outing with a Sensory Play Jar! Tap to change colors and make things even more fun by filling your Senso...

Encourages mindful play with stacking, nesting, & filling- Numbers for counting & holes for sprinkling- Made from Sprout Ware® plant-plasti...

Encourages mindful play with floating, scooping, & pouring Holes for sifting & sprinkling Made from Sprout Ware® plant-plastic Stacking de...

Encourages whole learning—Our Infinity Rattle baby toy stimulates baby’s sensory, movement, interactive, cognitive, and creative learning pathways ...

Alora the magical pink unicorn is ready to sing and clap with baby as they learn their numbers and ABCs!   Baby GUND is proud to present Alora, a ...

Flora the Bunny is always ready to play with baby – and now she’s even better than ever!   The animated Flora the Bunny plush by Baby GUND is an ad...

PLUSH ANIMAL BABY RATTLE: This 3`rattle features a colorful, smiling miniature stuffed elephant, giraffe, or zebra on a soft plush handle built fo...

Let their imaginations soar with butterflies of every color. All of our mats are double-sided for tons of coloring fun.  They are also dust-free wh...

Color all of our dinosaurs and then flip this placemat over to draw your own dino creation. All of our placemats can be used with chalk, dustless c...

Lions, giraffes and monkeys are fun to color! All of our mats are double-sided for tons of coloring fun.  They are also dust-free when used with ou...

The magic of Christmas is coming!  Preserve it with a photo with your kids.  This mat has a spot for the child's name, year, age, naughty or nice a...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

Cuddle, play & learn! Your little one’s new exploratory tagalong! The attachable Bitzy Traveler™ is made with minky velour and features jingle ...

Add character to your clean routine with Itzy Bitzy Puppets™. Perfect for bath time or anytime, these adorable finger puppets offer a variety of se...

Stack, Squeeze & Explore! Build imagination from the ground up with Itzy Blocks™. This 10-piece play set features squishy-soft blocks and textu...

Squeezable Squirties for Bath Time Bliss!Have some good clean fun with Itzy Squirt™ bath toys. These soft, squeezable water-squirting characters en...

Our snuggly Itzy Friends Toy Collection Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured sil...

Itzy Ritzy’s Itzy Lovey will become an instant BFF for your little one! The adorable lion features soft sherpa fabric paired with minky plush that...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

Parker the Pickle & Blake the Beet On Your Mark, Get Set, Play! Bring fun to your clean routine with these adorable Silly Swimmers™! With wind-...

A sensory sensation for your little one! The Itzy Spinner™ is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning face are su...

Sprinkle, stack & nest! Pour on the fun with Itzy Sprinkle™ stacking and nesting cups. Featuring adorably patterned drain holes for pouring and...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Our Big & Little Roller Toys are a twist on a classic. The two play shapes roll independently, or cuddle up together to roll as one or rest on ...