Add character to your clean routine with Itzy Bitzy Puppets™. Perfect for bath time or anytime, these adorable finger puppets offer a variety of se...

Meet Gracie the Goose, your little one’s new best buddy! Crafted from baby-soft fabric, this Itzy Huggable™ fits perfectly in tiny hands for endles...

Squeezable Squirties for Bath Time Bliss!Have some good clean fun with Itzy Squirt™ bath toys. These soft, squeezable water-squirting characters en...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured...

Parker the Pickle & Blake the Beet On Your Mark, Get Set, Play! Bring fun to your clean routine with these adorable Silly Swimmers™! With wind-...

A sensory sensation for your little one! The Itzy Spinner™ is a sensory toy and teether all-in-one. Gentle rattle sounds and a spinning face are su...

Sprinkle, stack & nest! Pour on the fun with Itzy Sprinkle™ stacking and nesting cups. Featuring adorably patterned drain holes for pouring and...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Our iconic characters of the Snuggleverse brought to life in a soft, cuddly plush. Features multiple soft fabric textures and ribbons for sensory e...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Our iconic characters, Ollie the Octopus & Bonnie the Strawberry, brought to life in a soft, cuddly plush. Features multiple soft fabric textur...

Amuseables Boiled Egg Graduation can't wait to celebrate! With super-soft fur in cream and yellow, and a cotton mortarboard with golden tassel, thi...

Bundle up for a heartwarming Christmas adventure. When Bartholomew Bear hears of a far-off land where snow always falls, he sets out with brave paw...

Waddle into storytime fun with If I Were a Duckling! This adorable touch-and-feel board book invites little ones to imagine what kind of duckling t...

Dive into a splashy, sensory adventure! Little readers can explore bumpy shells, wiggly flippers, and swishy seaweed as they imagine life under the...

Set out on a heartwarming wander with Bartholomew Bear as he explores a wide, wonderful world and shares gentle wisdom with friends along the way. ...

Little vehicle lovers will have a blast exploring this fun activity book filled with things that zoom, honk, fly, float, and roll. With over 40 big...

Introduce your little one to animals from around the globe with this fun and engaging sticker activity book. With over 40 oversized stickers and a ...

Dive into a bright, whimsical ocean full of friendly creatures and playful puzzles. Colorful World: Sea invites little explorers to sharpen their o...

A calming, sensory-friendly board book that invites little ones to slow down and tune in to the sounds of nature. Follow a child on a gentle rainy ...

A gentle, nature-focused board book that helps little ones slow down and notice the world around them. Follow families as they work together to car...

A soft, chewable cloth book made just for tiny hands. With bright animal friends, simple text, and a built-in rattle handle, this adorable book tur...

Say hello to a soft, sensory-friendly cloth book little ones can squeeze, shake, and chew. With bright characters and simple text, this playful boo...

A cheerful, baby-approved mirror book that brightens every moment. With playful shaped cutouts on each page leading up to a big, happy mirror at th...

Dirty little Dinosaur does not want to wash, but bedtime is coming fast. This sweet, silly story helps little ones understand everyday routines wit...

Make toothbrushing time a little less chaotic and a lot more fun. This playful board book follows a silly toddler and her snappy croc buddy as they...

A sweet, silly board book that helps little ones learn all about mealtime routines. Follow a playful toddler and her cheeky monkey friend as they e...

Help your little one wind down with this sweet, snuggly bedtime story. Sleepy Lion does not want to go to bed, but with gentle guidance and lots of...

Get ready to clap, wiggle, and dance along with this cheerful sound book. With one tap of the button, little ones can sing their favorite rhyme whi...

Meet four friendly forest animals in this colorful, interactive puzzle book. Kids can mix up the chunky jigsaw pieces, solve each puzzle in the boo...

A sweet, sensory-rich board book that invites little explorers to discover what animals do in the light of day and the magic of nighttime. With a n...

This playful touch and feel book invites little ones to explore every kind of weather with a crew of cheerful animal friends. Fluffy clouds, slick ...

Magical baby unicorns smile, shake their manes, and sing... and your little one can too! This colorful interactive board book lets babies see thems...

MODO is dough with a purpose — colorful, tactile, and made for hands-on exploring. Each set includes three bright doughs packed in sturdy, reusable...

Meet the amazing animals who roam the warm, sunny savanna. With fun textures to explore and friendly creatures on every page, this interactive boar...

A tender, reassuring story that beautifully captures the anticipation of welcoming a new baby. Little Mouse can’t wait to meet the new sibling she’...

Tiger’s tacos are the talk of the town and she’s rolling out for a full day of delicious deliveries. Kids can follow along on every stop, then clos...

Make brushing fun with this playful matching book. Little readers help five adorable animal friends find their toothbrushes and scrub their teeth c...

A sweet, soothing sound book that brings the classic lullaby to life. With bright nighttime illustrations and a simple press-to-play button, this s...

A playful peek-through board book filled with punny pairs that are just better together. Each turn of the page reveals adorable foods who match, mi...

Ballet Baby introduces tiny dancers to the graceful world of ballet with simple words and charming illustrations. Sturdy triple-layer board pages s...

Make your little one’s birthday extra special with our Birthday Baby board book! Each page is thoughtfully crafted to immerse your baby in the joy ...

He skates, he shoots, he scores! Hockey Baby is the perfect way to introduce your little one to the excitement of the rink. Part of the Let’s Go! s...

Let's hit the skate park, baby! Introduce your little grom to the world of skateboarding with our new Skater Baby board book. Each book contains cl...

Let’s go to the snow! Snow Baby introduces your little one to the magic of skiing, snowboarding, and winter adventure. Part of the Let’s Go! series...

Introduce your little one to the exciting world of tennis with our engaging Tennis Baby board book! Designed for babies and toddlers, this charming...